Integrated Marketing Communications is the key to a successful
campaign. Integration is the process of coordinating the company's
message and appearance through all communications channels
and media. Creating a single unified force in the marketplace.
Integration benefits the campaign as all media efforts support
each other and the consistency helps to reinforce the message.
An integrated marketing campaign would cover all of the below
Advertising (on and off-line)
Brochures and Print
Websites and e-Marketing