All marketing campaigns need to be accountable to the bottom
We believe that a key part of any campaign is the setting
of agreed metrics to track and evaluate the campaign as it
Objectives are set as part of the strategic planning process
as well as in the development of the marketing communications
These metrics must then be tracked as the project progresses
and the campaign must be reviewed against these metrics.
All campaigns operate in an ever changing environment; customer
needs change, competitors change, technology changes plus
the impact of any other external factors that may impact the
Creating and implementing a winning strategy is only the
start - tracking campaign progress and maintaining its success
is just as important.