Integrated Marketing Communications is the key to a successful campaign. Integration is the process of coordinating the company’s message and appearance through all communications channels and media. Creating a single unified force in the marketplace.
Integration benefits the campaign as all media efforts support each other and the consistency helps to reinforce the message.
An integrated marketing campaign would cover all of the below activities;
- Company Identity
- Social Media
- Advertising (on and off-line)
- Brochures and Print
- Direct Marketing
- Websites and e-Marketing
- Public Relations
“Since working with Force 5 Marketing our sales and net income have increased by a factor of 3 ... I can’t think of a better recommendation than that. I consider Rick from Force 5 Marketing to be part of my management team” Tony Coulson MD - WindowPlan
"My partnership with Force 5 marketing was particularly successful because our dental surgery was making a leap into a new and exciting area of dentistry. Rick’s ability to process information about a highly technical field enabled him to translate it into a format that became understandable to our patients. From our website to our literature we had a recognisable, unique and successful brand that was vital for our success." Chris Lewns, Chris Lewns Implant and Dental Centre
"At Trojan Telecom we have worked with a number of agencies over the years; none of which have proved as creative, flexible and helpful as Force 5 Marketing." Mark Reid, Managing Director Trojan Telecom
"Force 5 Marketing have been working with us for over 2 years now. In that period we have seen strong sales growth, we would not have been able to achieve that without the support from Force 5 Marketing. Paul Manning, Operations Director. Victor Boats Limited.
"Force 5 Marketing have come back to me with some great ideas. Including the design of logos, websites and other literature. I can say that I have never received a better, quicker and more effective service." Richard Plaistowe, Managing Director. RISC.
"The measurement and reporting of our marketing tactics have been key to developing the programmes and keeping our stakeholders on board and the success of the project." Iver Ahlmann, MUSTO Skiff Chairman