Integrated Marketing Communications is the key to a successful campaign. Integration is the process of coordinating the company’s message and appearance through all communications channels and media. Creating a single unified force in the marketplace.

Integration benefits the campaign as all media efforts support each other and the consistency helps to reinforce the message.

An integrated marketing campaign would cover all of the below activities;

  • Company Identity
  • Social Media
  • Advertising (on and off-line)
  • Brochures and Print
  • Direct Marketing
  • Websites and e-Marketing
  • Public Relations
  • Exhibitions