All marketing campaigns need to be accountable to the bottom line.

We believe that a key part of any campaign is the setting of agreed metrics to track and evaluate the campaign as it progresses.

Objectives are set as part of the strategic planning process as well as in the development of the marketing communications planning.

These metrics must then be tracked as the project progresses and the campaign must be reviewed against these metrics.

All campaigns operate in an ever changing environment; customer needs change, competitors change, technology changes plus the impact of any other external factors that may impact the business.

Creating and implementing a winning strategy is only the start – tracking campaign progress and maintaining its success is just as important.